About the client : Downerss is a women owned and operated boutique in Fishtown, Philadelphia. We specialize in young contemporary clothing, vintage, vegan leather, handmade jewelry, lifestyle and all natural skincare products. 

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Downerrs is a new shop in the area that reached out to me to help them launch their e-commerce website. I previously developed all the branding for the shop so I was very excited to take on the second stage of this project. 

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The store's target customers are millennials, so I designed the website to reflect this customer with an important connection to social media.

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Please see below for all content created.